Retail ADVANTAGE POS Software allows you to keep an extensive record of customer information in the pos software program. You can store their address, birthdays, user defined fields, and types of referrals. We have also included optional fields that you can set up for keeping more information. Each one of your customers has an extensive POS History. Each gift certificate or gift card that customers purchase is saved in the pos system in the customer’s record. You can find out how many gift certificates a customer has as well as the amount remaining on each gift certificate sold in the pos software.

Built in mailing label reports will help in your marketing to existing customers in Retail ADVANTAGE POS Software. You can even market to your customers based upon Preference settings you have set up in your pos software system. That means you can send a flyer to all your customers that prefer a certain brand.