April 13, 2015

Benefits of newsletter your salon or spa

There are many benefits you and your salon or spa can reap from publishing your own newsletter in Advantage Salon and Spa Software.

Keeping In Touch -- Your clients are the lifeblood of your salon or spa. What better way to stay in touch with your existing salon and spa clients than through an email newsletter? A newsletter allows you to add personal touches to your relationship and celebrate milestones, both your own and your client's. In addition to furthering your relationship with your clients, a newsletter can also allow you to introduce new services, offer special sales or discounts to your existing client base, and encourage referrals.

Establish Your Expertise -- No one knows more about your business than you do which makes you an expert. Likely the construction of your own business has further left you with a great deal of expertise in your field. Share your nuggets of knowledge through your newsletter to deepen your relationship with your existing clients.

Some electronic newsletter is delivered only via email while others are delivered only on the web. Most are delivered in some combination of the two. Use the newsletter content that you send out to clients and create a new web page in your website. This will add content to your website as well as help potential clients learn more about your services. Also publish links to your news letter in your social media accounts. All this content on your website will raise you page rank and will make your website show up in more searches by potential and current salon and spa clients.

In Advantage Salon Software and Spa Software you can use the marketing wizard to create and distribute your newsletter to your clients in your Advantage Salon and Spa Software database. In Advantage Software there is a powerful HTML email editor that will allow you to create powerful and attractive emails in. Just remember to ask your clients for their email address so you can keep in touch with them. You can use this email address to send out appointment reminders, point of sale invoices, and automatic thank you messages as well as the regular email newsletter.