April 13, 2015

3 Tips to increase sales in your salon or spa

1. Create a Special Offer

A special offer is exactly that... an offer that is special. Normally, clients would not be able to purchase this service or combinations of services or products, and once the products are gone... sorry! In Advantage Salon and Spa Software you can setup packages of services that are discounted when they are sold together.

You don't have to go out and order a bunch of new products to put together a special offer. It don't take a whole lot... just use what you've got. Grab a few items that are related, group them together, discount the price, and your clients will be excited to be getting a good deal. Think about it from your standpoint... you've sold three or four items rather than one. Yeah, combination offers are winning deals for everyone!

2. Address the Small Client Groups

Niche markets are everywhere, right under your nose! Within the salon and spa client audience that you serve right now are groups of people who share common traits. Think about it... maybe you have a group who speaks Spanish, a group of teens, and a group of middle class family men and women.

Evaluate these classes of people, and discover the unique needs and desires they share. That will set you up to customize your sales campaign directly to them. It's not hard to take your current ads, and make a few changes to adjust to the niches. They'll be impressed that you understand THEM, and the increase in your profits will be the best thanks you can get.

Advantage Salon and Spa Software is the only system that has a category and code system that can help you keep track of the demographics of your salon or spa and use them in the client marketing wizard built in the Advantage Software. So you can create codes for instance college student, military veteran, senior, the name of the local high school they may go to. Use this coding system to give them special offers they would appreciate!

3. Set Up a Winning Referral Program

Successful salons or spas develop the ability to turn their clients into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins client loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them. Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied salon and spa client tells three people about you. What would happen with a little incentive added to the picture? Give customers who refer friends a thank you - whether it's a discount, special gift item, or a simple thank you card - and watch the referrals spiral!

Advantage Salon and Spa software keeps track of all your client referrals and has several reports so you can evaluate your referral programs.

You can get two birds with one stone by implementing client surveys. A few quick questions about what the clients does and doesn't like about your services, followed by a request for the names and addresses of friends and family who would benefit from your services, and you're all set to go with the contact information of a prospective salon or spa client!